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In this issue

BMW Motorrad USA sales drop in February

U.S. sales of BMW motorcycles in February declined 3.4 percent with 795 motorcycles sold compared to the 823 sold in February 2015. The S 1000 RR was the best-selling model in February with 173 deliveries compared to 98 this time last year, helping S-Series volumes grow by 69 percent. Growth also came from the luxury touring K 1600 GTL Exclusive ...

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Cobra catches eyes with new logo, marketing materials

By Liz Keener

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With a gritty DIY look, exhaust brand brings fun back  With a new black and tan shield logo and images of men with greasy hands working in their garages prominently displayed, Cobra USA’s 40-by-20-foot booth at the center of the V-Twin Expo drew attention. Those who have known Cobra throughout its 39-year history have grown accustomed to the red and ...

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Texas dealers gather for annual event

By Dave McMahon

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Austin meeting big on valuable takeaways When nearly three dozen dealer principals and general managers gathered in Austin, Texas, for the Texas Motorcycle Dealers Association’s Annual Conference in February, they were doing what they’ve always done so well — keeping an eye out for each other’s business and, simply, having each other’s back. “I’ve had people from the outside tell ...

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MAG parts ways with Media Group brands

Motorcycle Aftermarket Group (MAG) has started 2016 by shedding its former products in its Media Group. First, MotorcycleUSA.com notified readers in February that its run had come to an end: “What a long strange trip its been...Breaking news. LDI is pulling the plug on Motorcycle USA Friday. Thx for the 20 year run readers.” Later, in March, Cycle News, the ...

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Sea-Doo marketer wins awards

LOOK Marketing was honored by the Marine Marketers of America with two Neptune Awards for Best Video and Best Social Media of 2015 in the $50 billion marine industry. The Neptune Awards were presented to LOOK in front of the elite of the marine industry at the NMMA Industry Breakfast to begin the Miami International Boat Show. These are the ...

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Atlanta NVP a home run for Parts/Drag

By Liz Keener

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Regional Showcase busy with dealers and reps Whenever an expo hall is buzzing with conversation within the first 10 minutes of opening, it’s a good sign of things to come. The Parts Unlimited/Drag Specialties staff recognized that on Sunday, Feb. 28, as the doors opened to the Atlanta National Vendor Presentation Product Expo. What’s more, Jim Matchette, national sales manager ...

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Curtis Industries introduces cab heater for Kawasaki Mule Pro Series

Curtis Industries, LLC, manufacturer of cab enclosures, attachments and accessories for compact vehicles, announced the release of its cab heater for the Kawasaki Mule Pro series. The Curtis heater is specifically designed for the Kawasaki Pro Series, both gas and diesel models. The two-speed fan generates up to 20,000 BTUs of heat. The heater provides maximum comfort and visibility for ...

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Bad Boy enters ATV market with Onslaught 550

Liquid-cooled 503cc engine, other features bring $6,299 MSRP  Bad Boy has entered the ATV market with the Onslaught 550 4x4, a mid-size four-wheeler designed to dominate a challenging trail or attack a long day of hard work. The new Onslaught ATV features independent double A-arm front and rear suspension to enhance rider comfort as well as handling and maneuverability. An ...

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Dealership event draws potential new riders

By Kate Swanson

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H-D dealer offers bike boot camp at hotel When Battley Harley-Davidson was approached by a local Best Western to host an event at the hotel, it was an opportunity to not only promote motorcycle riding, but also reach a wider audience of young enthusiasts. John Hardison, Battley H-D’s marketing manager, said the event was a great way to kill two ...

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New product showcased at V-Twin Expo

By Liz Keener

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Attendance consistent with 2015 Even if you had been at V-Twin Expo year after year, 2016 brought the debut of a number of products and the first booths from 29 exhibitors, making the show a can’t-miss event again. Among the highlights from the Feb. 6-7 show in Cincinnati were the launch of Black Brand and the revival of Twin Power ...

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