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Trio of new 2-Up ATVs from HISUN

April 11, 2016

Forge 450, 550, 750 complete full-range of 2-Up lineup McKinney, Texas-based HISUN Motors recently introduced three new aggressively designed 2-Up ATVs. The newly released Forge 450, Forge 550 and Forge 750 are in addition to the 2-Up Tactic 800cc and Tactic 1000cc 2-Up ATVs that feature V-twin engines. The... Read more »

KISKA taking design, branding to new levels

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April 8, 2016

Austrian design firm celebrates first year of U.S. operations KISKA’s design elements are far-reaching in the industry, from the Austrian company’s origins as a designer for KTM motorcycles to more recent projects that have included booth displays for Husqvarna and CFMOTO as part of branding collateral... Read more »

UTV growth continues in 2015


April 8, 2016

Side-by-sides like the YXZ1000R from Yamaha helped the UTV market grow by nearly 10 percent in 2015. Stat Surveys data shows 9.71 percent rise in sales Retail sales of UTVs reached nearly 10 percent growth in 2015 compared to 2014 on a rolling January to December basis, according to the latest information... Read more »

CFMOTO adds trio of regional sales managers


Dave McMahon, Editor in Chief
April 6, 2016

Newly hired CFMOTO regional sales managers were treated to a Minnesota Timberwolves game as part of their orientation at CFMOTO USA headquarters in Plymouth, Minn. Newly hired CFMOTO regional sales managers were treated to a Minnesota Timberwolves as part of their orientation at CFMOTO USA headquarters... Read more »

Polaris adds senior VP

April 6, 2016

Polaris Industries Inc. announced that Bob Mack joined the company on April 1 as senior vice president of Corporate Development and Strategy, and president of Adjacent Markets. These strategically important roles were combined to fully use Mack’s extensive experience and capacity in support of Polaris’... Read more »

Biker’s Choice paints the town Black

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Liz Keener, Managing Editor
April 4, 2016

New apparel brand launched at V-Twin Expo Trying to get 10 minutes to chat with Howard Kelly at the V-Twin Expo in February was nearly impossible. There’s no doubt the Black Brand portion of the Biker’s Choice booth was one of the hottest spots inside the Duke Energy Convention Center in Cincinnati. Kelly,... Read more »

New VP of marketing at Universal Trailer

April 4, 2016

Fort Myers, Fla.-based Universal Trailer Corporation (UTC) has named Jeff Howes vice president of marketing. Howes brings an extensive marketing background, with more than 20 years of experience in product, brand and channel marketing. He most recently served as vice president/general manager for the... Read more »

BMW Motorrad USA sales drop in February

April 1, 2016

U.S. sales of BMW motorcycles in February declined 3.4 percent with 795 motorcycles sold compared to the 823 sold in February 2015. The S 1000 RR was the best-selling model in February with 173 deliveries compared to 98 this time last year, helping S-Series volumes grow by 69 percent. Growth also came... Read more »

Cobra catches eyes with new logo, marketing materials

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Liz Keener, Managing Editor
April 1, 2016

With a gritty DIY look, exhaust brand brings fun back  With a new black and tan shield logo and images of men with greasy hands working in their garages prominently displayed, Cobra USA’s 40-by-20-foot booth at the center of the V-Twin Expo drew attention. Those who have known Cobra throughout its... Read more »

Texas dealers gather for annual event


Dave McMahon, Editor in Chief
March 30, 2016

Austin meeting big on valuable takeaways When nearly three dozen dealer principals and general managers gathered in Austin, Texas, for the Texas Motorcycle Dealers Association’s Annual Conference in February, they were doing what they’ve always done so well — keeping an eye out for each other’s... Read more »

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