Features
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P.R.O. is a growing force
By the Riders, For the Riders is the mantra of the Pro Riders Organization (P.R.O.), a non-profit group dedicated to…
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Kawasaki’s big new Brute Force 750
By Chaz Rice Contributing Editor Kawasaki introduced the largest-displacement ATV engine ever available (so far) near the site of the…
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Suzuki reveals Boulevard ad plan
American Suzuki says it plans to spend an estimated $5 million in media advertising to market its new Boulevard line…
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Wil Garland takes reins at American Iron Horse
By Joe Delmont Editor Wil Garland, a long-time international Procter & Gamble executive, has grabbed the reins at American IronHorse…
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Women in motorcycling
Genevieve Schmitt Contributing Editor Editor’s Note: In our occasional series on women in motorcycling, we profile four women who either…
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NOHVCC’s Dana Bell receives AMA Advocate Award
The American Motorcyclist Association (AMA) recently honored Dana Bell, Project Coor- dinator for the National Off-Highway Vehicle Conservation Council (NOHVCC),…
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Kawasaki reveals off-road updates
Biding time until its annual dealer meeting, Kawasaki Motors Corp., USA recently revealed a number of updates made to off-road…
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Hutchins Motorsports
Hutchins Motorsports CONTACT 55405 29 Palms Highway Yucca Valley, CA 92284 760/365-6311 www.hutchinshd.com OWNER Dick Hutchins BUSINESS PROFILE Hutchins Motorsports…
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BMW of Santa Cruz County
BMW of Santa Cruz County CONTACT 1875 Main Street Watsonville, CA 95076 831/722-6262 www.bmwsantacruz.com; www.yamahasantacruz.com OWNERS Bill Plam and Marc…
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Polaris unveils three new models
by Jeff Hemmel PWC Editor Polaris Industries recently reported sales of personal watercraft increased another three percent during the second…
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