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SBS Friction introduces new platform

Reading, Pennsylvania-based SBS has introduced a new global brand platform. The company’s goal is to have its brand and messaging updates support sales initiatives and further communicate the brand to the industry. The new platform features a modern, dynamic design, simplified packaging, extended product range and responsive social and digital and support.

“As part of our brand platform, we have introduced our new tagline: GO AHEAD. We are stressing a promise to the industry; whether an industry associate, racer, or daily rider, we want you to succeed in your ambitions and dreams. With SBS as your partner, we promise that you can GO AHEAD,” said Chris Jensen, SBS North American market manager.

SBS has introduced new packaging as part of an updated global brand platform. Photo courtesy of SBS


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