Kendon trailers now selling dealer direct
Placentia, California-based Kendon Stand-Up Trailers and Lifts announced the company is moving exclusively to dealer-direct sales.
Kendon is ending its relationships with both Tucker Rocky/Biker’s Choice and Parts Unlimited/Drag Specialties to distribute its products, effective immediately.
Steven Adams, Kendon brand manager, cites increasing raw materials costs and shrinking margins as the reasons for the shift, noting that three-step distribution no longer makes sense for Kendon, its distributors or its dealers.
“We appreciate the relationships we’ve had with our distributors over the years. They provided a much needed service and channel to market. We would not be where we are today without our valued business partners. But our costs have increased, and the three-step distribution model no longer works for anyone. We want to thank Tucker and Parts for their efforts, but it’s time for us to make a change,” he said.
Kendon plans to offer its dealers new programs and incentives aimed at making it easier to conduct business with the folding trailer company. Free freight, volume discounts and an aggressive rebate program are focal points of its new dealer program.
