Engine Ice Hi-Performance Coolant announced the addition of industry veteran Scott Lukaitis to its management team effective Jan. 1.
Lukaitis joins the company as the chief operating officer and will work alongside company president and founder Dave Kimmey to expand the brand both domestically and worldwide. Lukaitis brings more than 25 years of powersports business experience to the company.
A lifelong member of the industry, Lukaitis managed the parts and accessory departments at several powersports dealers before taking a role as the global brand manager for Bel-Ray Lubricants in 2010. During his time at Bel-Ray, Lukaitis was instrumental in taking Bel-Ray as a “forgotten brand” to one of the most popular and prominent brands in the industry once again, returning it to the prestige it once held in the 1970s and ‘80s. For the last year, under Bel-Ray’s new corporate umbrella, Calumet Specialty Products Partners, Lukaitis managed shows and events for both Bel-Ray and its sister company Royal Purple, keeping both brands at the front of their respective markets at shows and events around the world.
He writes about powersports marketing on his personal site scottlukaitis.com and will contribute his thoughts as a blogger in 2017 to Powersports Business.
“I’m looking forward to this amazing opportunity with Dave and Engine Ice,” said Lukaitis. “The turn of the calendar to a new year is significant and a symbol of change and improvement for both myself and Engine Ice. Already recognized industry-wide as the leader in high performance coolant and antifreeze, Engine Ice is a globally recognized brand, and I look forward to helping it grow to the next level in 2017 and beyond. ”
“When I heard that Scott had his position at Bel-Ray vacated, a brand I have looked up to since my own racing days years ago, it was an automatic reaction to reach out to him immediately,” said Kimmey, president of CycleLogic Products, Inc. “I have known and been friends with Scott for years, and I saw the great job he did at Bel-Ray over the last few years, so he’s proven his value, and our ability to secure his services moving forward is truly an example of being in the ‘right place at the right time.’”