The Progressive International Motorcycle Shows (IMS) has announced show dates for its 36th annual tour. Seven key U.S. markets were selected in partnership with the key OEM and sponsor brands to attract the largest number of powersports enthusiasts, emerging new riders and the highly desirable under-35-years-old audience.
Beginning in November 2016 through February 2017, the tour is supported by 15 of the leading two-, three- and four-wheel vehicle manufacturers, the world class Ultimate Builder Customer Bike Show, Vintage Bike Clubs and other main show attractions. The seven shows coincide with the launch of the 2017 model year, giving hundreds of thousands of consumers a first look at the new vehicles and the opportunity to evaluate and purchase premier aftermarket parts, accessories and gear.
“We’re thrilled to announce the 2016-2017 Progressive International Motorcycle Shows U.S. tour schedule,” said Tracy Harris, senior vice president of the Powersports Group at UBM. “The dates reflect a strategically chosen roster of cities, with tour stops in the states leading the way for new unit sales nationwide. These seven IMS stops have proven track records, delivering attendees that are affluent and ready to purchase, engaged with the sport and lifestyle, and influenced by the brands they meet.”
The upcoming tour will have an increased focus on motorcycle manufacturers to create an engaging show experience for a wide audience of enthusiasts across the country. Motorcycle riders and powersports fans from coast to coast will have the opportunity to experience hundreds of new street bikes, adventure/dual sports, dirt bikes, cruisers, scooters, ATVs and more.
Major manufacturers and key tour supporters include brands that have partnered with IMS since the tour launched in 1982. Charter partners on tour include BMW, Harley-Davidson, Honda, Kawasaki, Suzuki and Yamaha, which are joined by BRP/Can-Am, Ducati, Indian, KTM, Royal Enfield, Slingshot, Triumph and Victory, among others.
Media days are scheduled to take place in Long Beach, Calif., and New York, showcasing the latest new vehicles and product debuts.
The lineup in 2015-16 included 10 stops. Those cities on the list last year but removed for the upcoming tour include: Portland, Ore.; Sacramento, Calif.; Miami; and Glendale, Ariz. Washington, D.C. was added for 2016-17. Last year, the tour started the weekend of Oct. 30-Nov. 1 and ended the weekend of Feb. 19-21.
Click here for reuse options!
Copyright 2016 Powersports Business