Fishing League Worldwide (FLW), the world’s largest tournament fishing organization, announced in early June a sponsorship agreement with Polaris Industries Inc.
The partnership will offer the Minnesota-based brand the opportunity to directly connect with the millions of outdoor and fishing fanatics that FLW reaches through their tournaments and promotional platforms.
Per the agreement, Polaris will receive exposure across multiple FLW media platforms including its website, social media outlets, FLW Bass Fishing magazine, and the Emmy-nominated “FLW” television show. “FLW” is broadcast in high-definition (HD) to more than 559 million households worldwide, making it the most widely distributed weekly outdoors-sports television show in the world. In addition to traditional media platforms, the global powersports brand will receive prominent display across all 235 FLW-sanctioned tournaments.
“FLW members, anglers and fans are known as being extremely brand loyal, outdoor-focused consumers, and we are excited that Polaris has joined our sponsorship lineup to tap into their buying power. We look forward to building a mutually beneficial partnership,” said FLW president of Marketing Trish Blake.