Based on motorcycle sales in the on-highway and dual-sport categories, Triumph was the top-selling European motorcycle brand in North America during the month of April.
April saw the sales of Triumph motorcycles rise to market-leading growth of 31 percent over April 2015 and also puts Triumph as the top-selling European brand in the on-highway category through the first four months of 2016.
“The April sales show the incredible passion and loyalty of the Triumph customer and is a direct result of extraordinary effort all the way from the design and development team to the dealer network that is working to deliver a distinctive, cool, authentic and premium customer experience,” said Matt Sheahan, COO of Triumph Motorcycles America. “We couldn’t be more excited for the future for our customers, our dealers and our brand.”
The new Triumph Bonneville motorcycle family consists of the Street Twin, Bonneville T120, Bonneville T120 Black, Thruxton and Thruxton R. These five bikes were developed from the ground up with three new Bonneville engines and all-new chassis and suspensions, to provide the optimal modern classic riding experience.