During the past year, Tucker Rocky/Biker’s Choice has placed more focus on the V-twin market since acquiring NEMPCO in 1992. The company now has more V-twin products in more locations than ever before.
The 2014 merger with Motorsport Aftermarket Group significantly expanded the Biker’s Choice V-twin portfolio with the addition of Vance & Hines, Performance Machine and Roland Sands Design. Coupled with a long-term stocking strategy, this has made more products available next-day to more dealers than ever before.
This has resulted in significant growth with key brands, including S&S, Arlen Ness, Cobra, Freedom Performance Exhaust and Rush Racing Products, among others. In addition, exclusive access to brands like Lloyd’z Motor Workz has allowed Biker’s Choice to meet dealers’ growing needs for aftermarket parts for Indian and Victory.
And, thanks to its dealer community, Tucker Rocky/Biker’s Choice hit record-breaking sales for the first quarter of 2016. The company also hit its highest service numbers to date in Q1, proof that Tucker Rocky is meeting the needs of its more than 10,000 dealer partners.
“When you put in the work, it pays off,” said CEO Andy Graves. “We’ve made some investments and business process improvements that make us better able to serve the marketplace and our partners. We’re delivering for our customers, and their end users, and seeing their response in our growth. It’s very satisfying to see the efforts of our TR/BC team, dealers and vendor partners pay off. We’ll keep giving our dealer partners the products that make them successful and the excellent service they deserve.”
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