Synchrony Financial extends Suzuki contract
Consumer financing agreement continues for new, used Suzuki models
Synchrony Financial in May announced a multi-year renewal of its program to provide consumer financing for Suzuki Motor of America powersports products.
The agreement extends a multi-year consumer financing relationship between Synchrony Financial and Suzuki. Qualifying buyers, subject to terms and conditions, will continue to have access to special financing options and exclusive offers for Suzuki products through their dealer network in the U.S.
“We’re pleased that Suzuki enthusiasts will continue to have access to a variety of payment options that will help them get the powersports products they need and want,” said Glenn Marino, executive vice president and CEO, Payment Solutions, Synchrony Financial. “The availability of financing is important to consumers, and we’re pleased to work with Suzuki to offer that added value to their customers.”
A 2014 study commissioned by Synchrony Financial of powersports customers explores the path to purchase and shows that, while value is important, the majority of shoppers choose a brand based on quality and trust. Conducted by a third party, the Synchrony Financial 2014 Powersports Consumer Study explores the customer path to purchase and surveyed consumers who had either made, or planned to make, a $500+ purchase of a motorcycle, all-terrain or utility terrain vehicle, or personal watercraft within six months. The study also confirmed the importance of financing, with 76 percent of survey respondents who have used dealer financing saying it helps make large purchases more affordable, and 52 percent saying they would not have made the purchase, or gone to another retailer, had financing not been available.
“Synchrony Financial is committed to helping us provide our customers with a great experience by offering flexible and convenient payment options,” said Chris Coons, Sales and Operations Manager, Suzuki Motor of America, Inc. “Synchrony understands our business, knows what motivates our shoppers and is a valued partner in helping us grow our business.”
