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Dealership adds brand and 2,200-square-foot retail showroom

BMW Motorrad USA has strengthened its presence in Alabama with the addition of BMW Motorcycles of Birmingham. The new BMW motorcycle dealership, located at 505 Cobb St. (at the I-65 and Oxmoor Road exit), offers a complete line of BMW motorcycles, parts, accessories, apparel and service capabilities in an exclusive new 2,200-square-foot retail showroom.

“As Alabama’s largest powersports retailer for over 43 years, we are continually focused on providing the best sales and service experience for motorcyclists in our area. When we looked at expanding our inventory of premium brands, BMW was a natural fit,” said general manager Joey Belmont, who together with his brother Johnny, the sales manager, operates Big #1 Motorsports.

To help make BMW Motorcycles of Birmingham a success, the Belmonts have assembled a team of operations, sales and service associates with extensive riding expertise, industry experience and a knowledge of the BMW brand. The service staff, which includes a master-certified BMW technician and BMW-trained service manager, will continue to expand as new BMW-certified technicians are trained each year.

“This is a great area for motorcycle enthusiasts,” Joey Belmont said. “We’ve got everything from twisty roads to mountainous regions, and we’re just 15 minutes away from the Barber Motorsports Museum, which offers events in which we participate all year long.”

“The Belmont Family has a stellar reputation for serving the motorcycling community in the Birmingham area, and we are confident that their commitment to customer service will be a great benefit to BMW riders,” said Lou Provato, dealer development manager for BMW Motorrad USA.

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