While March weather in much of the country was predictably unpredictable, spreading mixed reports of overall retail sales, Suzuki dealers recorded year-over-year sales gains for a variety of Suzuki motorcycles, scooters and ATVs. The dual sport and enduro segments were strongest overall, and bright spots in other product segments are signs of future sales blooms.
While it’s not the prime selling season for ATVs, the Suzuki KingQuad 500AXi models moved in March, showing a 30 percent year-over-year sales gain. Suzuki credits this increase in sales to the 2015 model improvements and a new aggressive pricing strategy that lowered the base model of the KingQuad 500AXi by $500.
To further spur sales of all Suzuki motorcycles, scooters and ATVs, Suzuki created the Zero Excuses sales event to help consumers and dealers connect on any Suzuki model. This sales promotion gives consumers financing as low as zero percent or cash back up to $1,000 and covers a wide range of Suzuki models and model years.