Backcountry guru Rasmussen to direct sales and marketing
FXR Racing has announced the reorganization and restructuring of its Western U.S. sales. FXR has contracted Rasmussen Style Sales Management (RSSM), owned by Bret Rasmussen, to take over direction of its sales and marketing program in the Western U.S.
“Bret Rasmussen has been an FXR development and ambassador rider for almost four years, and I’m really pleased to announce our partnership with Bret and RSSM,” said Milt Reimer, FXR owner and CEO. “Bret’s accomplishments in the mountains on a snowmobile are legendary, and his contributions in snowmobile development and also rider training through Ride Rasmussen Style have had a tremendously positive impact on the industry.
“Bret is highly respected and one of the nicest, most sincere personalities in the snowmobile industry, and we look forward to future sales and growth under his leadership, knowledge and endorsement of the FXR brand.”
RSSM has hired Bryan Bennett to act as sales manager for the Western U.S. He will work with Bret Rasmussen to increase the presence of FXR in the western U.S. and mountain market segments. A certified RRS instructor, Bennett has spent years riding in FXR apparel and brings experience in professional sales management.
“Advanced backcountry sleds create needs for advanced gear in extreme conditions. We have a number of variables in the backcountry that create concerns for sledders, from severe weather and avalanche conditions to machine breakdowns and adverse snow conditions. I don’t need my riding gear to be one of the variables — that’s why I use FXR gear every day. FXR builds product I can trust to meet the demands of the backcountry rider. I am excited to take it to the next level, working together with FXR and Bryan to give backcountry riders a safer and more pleasurable experience,” Rasmussen said.