The official start of winter this year is Sept. 6-7 in North Branch, Minn., at the 48th annual Sno-Barons Haydays Grass Drags. Divas SnowGear and FLY Racing will be the official men’s and women’s apparel sponsors.
“Haydays is where we first launched our business, and it gives us a tremendous opportunity to market our brand, engage with our dealers and most importantly engage with our end consumers. We would not miss and opportunity to partner with such a prestigious event,” said Travis Mayne of Divas SnowGear.
Divas SnowGear and FLY Racing will provide each volunteering club member with an official custom crew tee shirt to represent the partnership between Sno-Barons, Divas SnowGear and FLY Racing.
“I’m a powersports fan period. When I step back and look at this event as a fan, it has everything to get my excitement level peaked,” said FLY Racing’s Ron Bentzinger. “From a business standpoint, we had to be involved to engage the core fans just like myself. The Sno-Barons rolled out the red carpet for us and made the decision a no-brainer.”