Dealership offering free tires for life for H-D buyers

The A.D. Farrow Co. Harley-Davidson Family of Dealerships in Columbus, Ohio, is now offering “Free Tires For Life” to any purchaser of a new Harley-Davidson motorcycle. The company has come up with a clear and concise set of guidelines for getting free tires in order to actively practice their mission statement, “To grow and serve the motorcycling community.”

The program began July 17.

“This idea was truly customer-centric,” said dealership principal Bob Althoff, a Powersports Business Power 50 dealer in 2013. “We took a step back and asked ourselves what customers really want.”