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GE Capital increases commitment with support of emerging brands

August 4, 2014
Filed under Features, In this issue

GE Capital Commercial Distribution Finance (CDF) is rapidly growing its inventory financing portfolio with smaller and newer motorsports brands. CDF has started programs with manufacturers that specialize in one or two segments of the powersports market, signing upwards of 20 new entrants in the last two years.

CDF’s new manufacturer relationships include Gibbs Sports Amphibians, Inc., Erik Buell Racing LLC, Bennche, Inc., and Massimo Motor Sports, LLC.

“We are well known for financing large, global motorsports brands. However, being a vested stakeholder in the industry means we recognize the importance of providing broad support,” said Sameer Gaur, president of CDF’s motorsports group. “These manufacturers offer niche products and are a sign of good health for the overall industry.”

Adding specialty motorsports brands to CDF’s customer portfolio provides thousands of independent motorsports dealers with additional products using their CDF credit facilities, helping to create incremental revenue streams and expanding customer bases for these dealers.



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