After financial investor Perusa took over as principal shareholder in September 2013, the reorganization of the German helmet manufacturer Schuberth is taking shape as Jan-Christian Becker has been officially confirmed in his position as CEO of the Magdeburg company. He had been managing the Schuberth Group since September, initially as part of the management team and subsequently, from January 2014, as Interim CEO.
He will be supported by André-Alexander Steffen, who will be responsible for back office activities and purchasing in his capacity of CFO. In collaboration with the shareholder Perusa, Schuberth is now setting out on a course for global expansion. In the current fiscal year 2014 alone, investment funds of three million euros ($4.08 million) have been made available. The intention is to broaden the product portfolio and introduce modern and innovative development processes and manufacturing techniques to equip the Magdeburg headquarters for international competition, the company said.
“At Schuberth, I have found a highly motivated team, with whom I collaborate in a very goal-oriented manner and, above all, in a congenial spirit,” Becker said. “All sections of the company possess outstanding expertise in the helmet market. With investments in new products and modern machines, we are now paving the way for developing Schuberth worldwide into the strong brand that it has been in Germany for decades.”
In the initial 24 to 36-month expansion phase, there are plans for a model upgrade of the existing product portfolio, particularly for motorcycle helmets, while entering new motorcycle segments with totally new products at the same time. In addition, the range of colors and graphics is to be broadened in line with varied customer demands in the different international marketplaces. Investments in innovative development processes and modern manufacturing techniques are intended to further optimize the premium quality as well as the overall volume of Schuberth products. Initially, the focus will be on developing the markets in Europe and in North America. New distribution channels are also being established in Asia.