Electronic music producer deadmau5 towed his Sea-Doo Spark behind his Ferrari on his way to a day on the water during BRP’s #SPARKSOMEFUN promotional effort in Miami. The on-land and on-water event in Miami culminated with a concert by performance innovators David Garibaldi and deadmau5. The promo exposed the boating lifestyle greatly, with a measured 32 million impressions geared to the fun created by the Sea-Doo Spark and its $4,999 pricetag.
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