GasGas Motos of Spain is in the process of changing its business model as it tries to ramp up sales of its enduro and trials bikes in the U.S.
The company will renew its commitment to the U.S. market by forming a U.S. subsidiary. In the interim, GasGas has appointed Jim Snell of Rising Sun Imports and Mark Berg of Gofasters Offroad to facilitate the company’s operations in the U.S. Snell has more than 20 years of experience with the brand. Berg has a dealership in Ortonville, Minn., and has been a part of the GasGas dealer network since 2007.
Meanwhile, GasGas named Rod Overstreet as national sales manager. Overstreet, an off-road enthusiast, has 30 years of industry experience.
“I am very honored in accepting this position and look forward to working Mark Berg, Jim Snell and the GasGas factory as we take the brand onto the next step here in the U.S. With the recent financial support of the Spanish government, our partners in Israel, and now the exciting news of adding a quality line of 4-stroke motorcycles for 2015, the sky is the limit as to what we can accomplish,” he said.