Custom Chrome has announced the promotion of Louis Casarez to president and chief executive officer. He has spent the past 15 years as an employee at Custom Chrome in Morgan Hill, Calif., as well as its parent company, DIC, in South Korea. Last year, Casarez returned to Custom Chrome as director of operations after a 12-year deployment in South Korea.
While in South Korea, he was a design engineer for the company’s Motorcycle Division. He was heavily involved in the RevTech Engine and 6-speed transmission development. Also while at DIC, Casarez was involved with projects for GM, Clark forklifts and Dana. During the past year as director of operations, he has worked to streamline the company’s focus and goals.
Casarez is a motorcycle enthusiast first and has worked in many facets of the industry. After graduating at the top of his class from MMI in 1990, he worked for a motorcycle shop in the Monterey Peninsula. He spent his next four years as a designer at Corbin. Louis then joined Custom Chrome in 1999 as a member of its research and development department.