EBR was awarded a Global Business Development Program grant from the Wisconsin Economic Development Corporation. EBR used the grant to attend Motodays Fiera Roma, a trade show in Rome.
Officials from EBR traveled from Wisconsin to Rome in early March to promote the new EBR product line and expand its dealer network across Europe.
“This grant allows our team to meet with key stakeholders across Europe,” said Erik Buell, president and CEO of EBR. “We know the passion in Europe for sport motorcycles continues to grow, and our goal in attending this show is to ultimately expand our dealer footprint in the region.”
The grant program is designed to help Wisconsin-based companies lay the foundation for new export strategies or build upon existing export programs.