The most-researched ATVs on KBB.com tend to be older than the most-researched motorcycles, and Q4 2013 is no exception, according to Lisa Pelissier, senior powersports analyst for Kelley Blue Book. With model years ranging between 2004 and 2008 in the larger displacement category, and between 2001 and 2007 for smaller vehicles, the list shows consistency, said Pelissier, who provided the data exclusively to Powersports Business. Nine of the top 10 ATVs 400cc and under are of the sport variety, and five of the top 10 ATVs over 400cc are as well.
As expected, the 2008 Polaris Ranger RZR still garners the most attention from KBB.com users. This particular UTV has led the top 10 list since Kelley Blue Book began tracking data for UTVs in Q1 2012. Nine of the top 10 UTVs are repeating on the top 10 list from Q3 2013.