Parts Canada announced that it will distribute Divas SnowGear, the women’s snowmobile apparel brand.
“We couldn’t be more excited to add Parts Canada as a distribution partner to expand our reach in that market,” said Wendy Gavinski, president and founder of Divas SnowGear.
“Aligning ourselves with a strong brand of women’s snowmobile apparel fits perfectly with our goal of gaining more market share and offering a strong women’s line to support the rapidly growing women’s snowmobile segment,” said James Danyluk, general manger of Parts Canada.
“We are equally as excited about this partnership knowing the strength in Parts Canada in their market,” Gavinski said. “With their help, we can keep our focus on manufacturing the most fashionable, yet functional outerwear for women. We are extremely confident the dealers and end consumer will see the passion both parties put forth in keeping up with the evolution of this new, exciting niche market we are creating.”
Divas apparel is distributed in the U.S. by Western Power Sports.