Ducati launches eBay store

Ducati North America has launched an eBay store that fulfills genuine Ducati apparel and accessories through its certified retail partners.

As one of Shopatron’s launch partners on eBay via Shopatron Marketplace, Ducati’s eBay store has already delivered a 15 percent incremental lift to the brand’s online sales with Shopatron.

Shopatron Marketplace opens the door for brands to take control of the customer experience on eBay. Through the Shopatron Order Exchange, brands can leverage retailers to fulfill orders from official branded eBay stores. The Shopatron Order Exchange allows manufacturers to pass online orders to their retail channel for ship-from-store fulfillment, giving partners a share of their e-commerce sales.

EBay Motors is one of the largest online marketplaces for buying and selling all things automotive, and is consistently ranked the No. 1 automotive site by Nielsen/NetRatings. The launch of the Ducati USA eBay Store brought a wide variety of authentic Ducati accessories and apparel to fans of the iconic bike manufacturer.

“Ducati’s successful venture with Shopatron Marketplace serves as proof of the changing landscape and sales potential on eBay,” said Shopatron founder and CEO Ed Stevens. “Their success is a prime example for what is possible when brands combine the distributed order management of Shopatron with the expansive consumer reach of eBay.”

Ducati first became a partner with Shopatron in 2009.