Officials with International Series of Champions (ISOC), the producers and promoters of AMSOIL Championship Snocross, announced Ram Truck as the presenting sponsor of the 2013-14 series tour, which started in November at Spirit Mountain in Duluth, Minn.
AMSOIL Championship Snocross’ high proportion of pickup truck ownership amongst its audience (83.7 percent, with 68.9 percent owning a trailer as well) attracted Ram as the series’ presenting sponsor.
“Ram Truck is pleased to be able to expand our relationship with ISOC,” said Reid Bigland, president and CEO of Ram Truck Brand, Chrysler Group LLC.
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