Lauron Kirk has been named manager of corporate communications by protective gear manufacturer EVS Sports and its sister company, LIFT Safety. Kirk will be responsible for brand development, website traffic growth, website user interface and advertising revenue.
Kirk will be based out of the company’s headquarters in Rancho Dominguez, Calif.
“As a longtime motorcycle enthusiast, I have been wearing EVS riding products for nearly 20 years,” Kirk said. “I love working with products that I believe in and I can personally attest to the quality, design and function of EVS products. I have been welcomed by a great group of people at EVS, and I can’t wait to contribute to the success of the brand as it continues to evolve.”
“We are proud to have brought Lauron on board,” said Kevin Hinyub, co-owner of EVS Sports and LIFT Safety. “Lauron’s passion for motorcycles, background in advertising, design and layout will be a true asset to EVS Sports. We look forward to a successful and long lasting relationship with him.”