Cycle Gear opens first store in Wisconsin

Cycle Gear Inc., the nation’s largest retailer of motorcycle apparel and accessories, announced the opening of its first store in Wisconsin. The new store is located at 19035 W. Bluemound Road in Brookfield. With this new location, Cycle Gear now has stores in 29 states.

“Milwaukee and its suburbs have an outstanding motorcycle culture, and we feel that based on the success of our two Chicago area locations Cycle Gear will fit in perfectly,” Cycle Gear CEO Dave Bertram said. “We are looking forward to working with a wide variety of riders in southeastern Wisconsin.”