BMW Motorcycle sales down 4.6 percent in August
October 9, 2013
Filed under Features
BMW Motorrad USA reported sales of 1,171 motorcycles in August, a decrease of 4.6 percent from the total of 1,227 motorcycles sold in August 2012.
With 160 customer deliveries, the new R 1200 GSW was once again the top selling model, followed by the S 1000 RR (147 units) and the K 1600 GTL (119 units). The middleweight F 700 GS (68 percent growth) and F 800 GS (22 percent growth) helped drive a 90 percent increase in F-Series models
with 321 units compared to 169 units in August 2012.
BMW’s leadership of the maxi scooter segment was further emphasized with 51 C 650 GT retails while another 26 C 600 Sport models were delivered to customers in August.
With year-on-year growth of 17.5 percent in a negative market, BMW Motorrad is confident that the arrival of model year 2014 machines will continue to build on a positive performance after eight months.
BMW retails its motorcycles at 139 U.S. dealerships.