Polaris Industries Inc. in August announced the hiring of Tim Larson to the newly created position of vice president, Global Customer Excellence.
“Striving for customer excellence in all that we do is vital to Polaris’ efforts to continue growing and leading our markets, and we are excited to have Tim joining us to spearhead this effort,” said Polaris chairman and CEO Scott Wine. “For nearly 60 years we have developed world-class products. To drive continued growth, we must take this solid foundation to the next level by creating a unique and identifiable world-class customer experience. Tim brings an extensive professional background perfectly suited to the demands of this new role.”
With the growth of digital technology, the retail environment is more dynamic than ever before. For Polaris, according to the company, this means delivering excellence at each customer touch point, across its current global dealer network, business units, channels and technology, as well as evaluating strategic expansion of distribution channels and customer base. To address that need, Polaris created this new leadership position directly accountable for those intersections to deliver a truly differentiated customer experience, the company said. Larson will have overall responsibility for creating that experience, working collaboratively across the organization and network.
Larson brings more than 20 years of experience developing customer-centric industry leaders in consumer product, manufacturing, technology and multi-channel businesses. For the past five years Tim served as president and CEO at Jostens, Inc. His strong background in general management, sales, marketing, digital campaigns and developing multi-channel capabilities closely aligns with this new role, Polaris said.