Yamaha dealers raise big money for Oklahoma at auction
Liz Keener, Managing Editor
July 22, 2013
Filed under Features
This article is a sidebar of the main article Yamaha: Vegas style
Though Yamaha Motor Corp., U.S.A. and its dealers had a lot of business to conduct during the OEM’s national dealer meeting in mid-June at the MGM Hotel & Casino, the company also saw the event as a time to celebrate what Yamaha sees as a positive future for the company and the industry.
In the sprit of celebration, Yamaha hosted a western-themed pool party one evening. Country band Gloriana and indie pop band Fitz and the Tantrums entertained.
In between acts, Yamaha hosted an auction for its official corporate charity Feed the Children, which has been involved in relief work in Oklahoma following May’s deadly tornadoes in that state. Auctioned off were jerseys, helmets, leathers, gloves, autographed racing bodywork and more. The auction raised $60,000, with $40,000 coming from one set of Valentino Rossi’s leathers, reported Bob Starr, general manager of national communications for Yamaha Motor Corporation, U.S.A.
“Yamaha is proud to support the Feed the Children Oklahoma Relief Fund, and honored to work with such a great network of dealers who are ready and willing to help those in need,” Starr said. “Yamaha dealers are huge racing fans, and they generously opened their wallets to bid on some very special memorabilia — all with a focus on helping provide relief to the victims of the terrible devastation that resulted from the tornadoes in Oklahoma.”