Pope Francis on Sunday blessed thousands of Harley-Davidson motorcycles and riders to the celebratory roar of V-twin engines as he rode through the crowd in Vatican City. In the spirit of fulfilling dreams, Harley-Davidson fans from all over the world took part in the pontiff's Sunday ceremonies as part of Harley-Davidson’s 110th Anniversary celebrations in Rome.
“Our promise to our customers is to offer them once-in-a-lifetime experiences that few other brands can fulfill,” Mark-Hans Richer, Chief Marketing Officer, Harley-Davidson Motor Company, said Sunday. “Having our customers treated to the blessing today fulfills that promise of epic adventures.”
During the Mass, Pope Francis thanked everyone participating in Harley-Davidson's 110th Anniversary celebrations in Rome.
The four-day celebration drew to a close Sunday night with a full program of music and entertainment at the Port of Ostia, Rome. The event marks the European leg of Harley-Davidson's 110th Anniversary, a yearlong series of global celebrations spanning 11 countries on six continents culminating in the company's hometown of Milwaukee during the last weekend in August.