KBB.com shows cruiser views up 13 percent in February
Visitors to Kelley Blue Book’s KBB.com are showing strong interest in cruiser and touring motorcycles to start. The top 10 most researched cruisers saw an average increase of 13 percent in page views in February compared to January, with one model — the 2007 Harley-Davidson Sportster 1200 Custom — seeing an increase of 23 percent.
“As usual, Harley-Davidson was the predominant player in the top 10 most researched list in January and February 2013,” Kelley analyst Lisa Pelissier said. “The 2006 Honda VTX1300C was fifth on the top 10 list for both January and February. In January, Harley held the other nine spots, but in February it ceded the ninth and 10th spots to Honda, making room for the 2003 Honda Shadow 750 Spirit and 2003 Honda Shadow 750 ACE Deluxe.”
Interest in touring motorcycles also increased among the top 10 most researched motorcycles, averaging 4 percent more page views in February over January, Pelissier said. Harley-Davidson bikes held all 10 spots on the most researched list in January and February, with the top spot being the 2007 FLHTCU Electra Glide Ultra Classic, which had a 5 percent increase in customer page views, according to Pelissier.
“To start the 2013 model year, interest in pre-owned values for 2012 vehicles has greatly increased,” Pelissier said. “Interest was still low in September 2012, but has increased steadily every month since then. As of February 2013, interest in model-year 2012 vehicles had exceeded the interest demonstrated in September 2012 by 307 percent for cruisers and by 268 percent for touring bikes. This brings interest in 2012 pre-owned values close to levels seen in models from earlier model years. Interest seems to be coming sooner in the year than it has for the past couple years, which suggests strength within the motorcycle market for newer pre-owned models.”
Harley-Davidson bikes occupied positions 1-10 on the top 10 most researched cruisers through February 2013. The Honda Rebel 250 just missed making the list of top 10 most researched cruisers in 2012, holding the 11th spot. Harley-Davidson dominated the top 10 most researched model-year 2012 Touring bikes, holding nine of 10 positions and making room only at the No. 10 spot for the 2012 Honda Gold Wing.
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