Ride-Tek launches snowmobile clothing line

Ride-Tek has launched an all-new 2014 snowmobile clothing lineup at a price that dealers can sell to any customer with confidence, according to the company.

Ride-Tek’s premium Shredder line for extreme back country and deep woods powder has an outer shell made with Taslan Shield Technology. Ride-Tek’s Taslan Shield is a polyamide innovation formulated for maximum comfort that still retains the waterproof, breathable, tear-resistant features needed in rugged winter adventure wear.

All Ride-Tek jackets can be purchased with one of two zip-out liner choices to further optimize clothing performance, with high-quality gloves and bibs to match.

“I am extremely pleased to offer powersports dealers a winter clothing line that carries very little risk and has great upside potential,” Ride-Tek CEO Michael Killian said. “We’ve all seen that high-priced clothing lines are a hard sell in a winter with poor snow and can become outdated when design trends change, but low-priced clothing lines don’t carry the brand panache or features that new sled buyers want. Ride-Tek is the first snowmobile clothing option that can satisfy new sled buyers as well as today’s snowmobilers who keep their old iron in shape for a precious handful of rides per year. Our cutting-edge Taslan Shield Technology and melded Reissa liners are unbelievably comfortable and perform as well as higher-priced brands in real-world conditions. Just as important, the classic styling themes we’ve chosen will fit with sleds made in the past, as well as those being built today.”

According to Ride-Tek, the Shredder is designed as a solution for extreme back country and deep woods powder. Other products in the lineup include the Ditchbanger, the Cornice and the Epic.