Fowlers Distribution, a British newcomer to the U.S. market, launched its new Milano Sport riding gear line, debuted the 2013 Weise apparel collection and exhibited its expanded 150-item Gear Gremlin motorcycle accessory line at Dealer Expo.
Fowlers is the exclusive North American distributor of these in-house brands. The company may be new to America, but it has a rich history in the U.K. as the leading distributor of motorcycle apparel, parts and accessories. It’s still owned and run by the founding family.
“We’re happy to be back in Indy and excited to launch Milano Sport,” said Sasha Fowler, the founder’s great-granddaughter, who runs the company’s Waterbury, Conn.-based subsidiary. “It’s a great entry-level product for dealers that really complements our premium Weise brand. Both lines are designed and quality checked at our headquarters in Bristol, England. With Milano Sport, the upgraded Weise collection and lots of unique Gear Gremlin accessories, it’s going to be a great year.”