The Professional Bull Riders announced that Kawasaki Motors Corp., U.S.A. will be the "Official ATV and Side x Side" of the PBR.
Kawasaki branding and advertisements will be featured during PBR's television broadcasts on four major networks, along with prominent in-arena and chute signage, as well as PA announcements and video board spots.
Fans will be able to experience more about Kawasaki ATVs and side-by-sides through special promotions at select PBR events.
"Kawasaki is one of the most recognizable names in powersports, and we are proud to welcome them as a partner," PBR CEO Jim Haworth said. "They have the best ATVs and side-by-sides, durable enough to be part of our dangerous and hard-hitting sport."
"PBR is home to the toughest athletes anywhere, so Kawasaki's equally tough four-wheel products are a perfect match," Kawasaki marketing director Chris Brull said. "This relationship recognizes those complimentary attributes and places our brand in the arenas, where riders and fans can get a closer look at the perfect vehicles for their off-road needs."
The PBR's Built Ford Tough Series is televised every week on CBS, CBS Sports Network, NBC and NBC Sports Network.