Ducati Caffè's innovative "concept restaurant and lounge bar" opened in the heart of Dubai on Friday with Ducati Team rider Nicky Hayden making a special guest appearance. Prominently situated in the Dubai Mall and set to become the desirable destination for breakfast, lunch, Italian-style "aperitivo" and dinner, the latest opening is the result of Ducati's partnership with United Arab Emirates-based AD Group. The Ducati Caffès joins locations that have already opened in Rome, Shanghai and Bangkok.
The new two-floor location covers 410 square meters (4,413 square feet) and is decorated with "Ducati Art" paintings and LCD monitors that constantly deliver the Ducati lifestyle image. With a wall-mounted Ducati Superbike adding an extra special touch, diners are never far from Ducati's rich heritage of beautiful, hand-built motorcycles.
"We are very excited to expand the Ducati Caffè concept into the UAE with the AD Group and delighted that the first location is Dubai," said Lucio Attinà, apparel and brand development director at Ducati Motor Holding. "This city is vibrant and sophisticated and the perfect environment for a premium brand like Ducati. We are proud to be here as ambassadors of 'Made in Italy' excellence and very happy to launch this new adventure with such an accomplished partner."
"We are very excited about establishing the Ducati Caffè in Dubai, I am a huge fan of the brand myself and feel confident that it will be positively received here," said Abdul Aziz Al Dawihi, president of AD Group. "Ducati Caffè is designed for people who want to live every moment to the fullest and who enjoy a lifestyle which encompasses culture, work and leisure. It is an ideal destination for everyone from Ducati and sports (motorsports) fans as well as food and coffee loving individuals. Dubai Mall is just the beginning; we are planning to open several Ducati Caffès in the region within the next two years, within the major shopping destinations of Abu Dhabi, Kuwait, Beirut, Riyadh and Jeddah."
Combining coffee and fine foods with Ducati clothing and merchandise, the stylish venue will create a unique blend of sophisticated dining and authentic Italian performance. The Ducati Caffè will serve the finest Italian foods, including famous cheeses, balsamic vinegars, olive oils and many other specialties to represent Italy's regional traditions and national creativity and taste.