Doe-Anderson, based in Louisville, Ky., has been named the agency-of-record for Triumph North America. The account was awarded recently to Doe-Anderson based on the agency’s unique approach to brand planning and strategy, called Brand Enthusion.
“We were blown away by Doe and their marketing of brands like Maker’s Mark and Louisville Slugger,” Triumph North America CEO Greg Heichelbech said. “We’re so excited to be working with such a unique team of creative specialists who ride motorcycles and understand the riders’ perspective.”
Doe-Anderson will handle every aspect of the account, from strategic planning and creative development to public relations and social media activation. In addition, Doe-Anderson will assume media planning and buying services. As a result of the scope of work, the agency has added three employees to manage the account and may hire more.
“We are thrilled to have Triumph as a client. The brand is world-renowned, historic, timeless and very cool. We are excited and proud to join their team and are looking forward to the ride ahead,” Doe-Anderson president and CEO Todd Spencer said. “Enthusiast brands are our passion, and Triumph is a leader in that category.”