Industry veteran Michael MacGregor has signed on to serve as the product manager for Scorpion Sports, Inc.
MacGregor, an avid street and off-road racer, will be charged with product development for helmets and ExoWear apparel, as well as running the racer support program and public relations and marketing efforts.
“We are really looking forward to working with Michael to expand the Scorpion brand,” Scorpion national sales manager Jon Eide said. “Having spent the past 11 years with Helmet House, where he had a hands-on role with product design, sourcing, product development and marketing for their proprietary and distributed brands, Michael really knows all aspects of brand building. But more importantly, he rides, so he understands our customers!”
While with Helmet House, MacGregor developed and brought several products to market, including technical street and off-road riding apparel, footwear, casual wear and licensed apparel. He also co-invented a unique luggage mounting system with a patent pending and has designed a number of display and point of purchase fixtures.
“It is an exciting time to be brought into ‘The Nest,’ and I am so pleased to be part of the team,” MacGregor said. “The strength of the Scorpion brand is amazing, and the potential for growth is almost unlimited!”
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Copyright 2011 Powersports Business