KYMCO and Maxxis have been named two of the Top 100 Taiwan Brands in a contest held by the country’s Ministry of Economic Affairs (MOEA).
To celebrate the 100th birthday of the Republic of China in Taiwan, the MOEA commissioned the Taiwan External Trade Development Council, a government-backed trade promoter, to choose the top 100 domestic enterprises in order to pay tribute to the companies and showcase Taiwan’s economic strength, according to a story in the Taiwan Economic News.
Eric Bondy, president and CEO of KYMCO USA, said the honor did not come as a shock to him. “We are pleased but certainly not surprised that KYMCO has been honored with recognition as one of Taiwan’s top 100 brands,” he said. “It’s clear that KYMCO pursues excellence in all phases of their business from design to manufacturing to distribution, and as a partner with KYMCO in the United States, we are very proud of our parent company.”
The top 100 brands were chosen from 498 entries from various industries, including computers, electronics, information software technology, telecommunications, hardware, hand tools, chemicals, textiles, household equipment and building materials, healthcare, transportation equipment, leisure and recreation, fashion, cosmetics, food, machinery, health care, tourism, finance and insurance, logistics, cultural creation, construction engineering, catering, and media. Though there are 1.25 million enterprises in Taiwan, most contract out their services and do not have their own brand, the newspaper reported. Taiwan’s government encourages companies to create their own brands and offers incentives for making the brands known worldwide.
The contest was judged in three phases. In the first, candidates were evaluated using the quantitative indicators brand management, industry standing, financial status and brand strength. The second phase included evaluation questions sent to 504 industry professionals and executives and a survey of 1,202 randomly selected consumers. Finally, the brands were assessed by a panel of 41 experts from industry, academia and government, according to the Taiwan Economic News.
Along with KYMCO and Maxxis, other winners include: Acer, Asus, BenQ, Besta, Chimei, Delta, D-Link, Everlight, Genius, Gigabyte, HTC, Msi, Mxic, Ritek, Sampo, Sunon, Tatung, Transcend, TSMC, UMC, ZyXel, CyberLink Power DVD, Dr. eye, G mania, Trend Micro, China Steel, Feeler, Hiwin, Kinik, KSS, OR Victor Taichung, Siruba, Teco, Tongtai, TPI, CLC, CPC, Everlight, Rainbow, Singtex, Sinon, Champion, HCG, MyCASA, Sakura, Yieh Phui, Carnation, May Flower, Microlife, Giant, Luxgen, Merida, Nankang, Johnson, KHS, O-TA, Simbalion, Thunder Tiger, A.S.O., Jet Best, La new, Les enphants, Maywufa, Pon Pon, Shiatzy Chen, Black Bridge, Bull Head, Hsin Tung Yang, Kinmen Kaoliang, Kuo Yuan Ye, Lin Feng Ying, Super Supau, Buddhist Tzu Chi General Hospital, Chang Gung Memorial Hospital Linkou Branch, Taipei Veterans General Hospital, China Airlines, EVA Air, Bank of Taiwan, Cathay Life, Chinatrust, PX Mart, Sinyi Realty, Synnex, CHT, Digimax, Eslite, Franz, Liuligongfang, Rock, tittot, Ming Hwa Yuan, Pili Multimedia, BES, Farglory, 85º C, Din Tai Fung, and Wang Steak.