The growing trend to use email marketing to retain and reactivate customers has powersports dealers, manufacturers and distributors using email appending to increase the size of their in-house email list. Email appending converts mailing addresses into email addresses.
BMW Motorad, Ducati,KTM, Mustang Seats, Star City Motorsports, GP Sports, Apache Motorsports, Mission Motorsports, Cycle Parts West, and numerous Harley-Davidson dealers (Los Angeles Harley-Davidson, Anaheim-Fullerton Harley-Davidson) are among the many powersports companies that have turned to TowerData for converting their customers’ mailing addresses into email addresses.
TowerData’s email appending uses a person’s mailing name and address to find the email address. On average, 20 to 35 percent of the names are accurately matched and verified to email addresses, and all emails are permission-based and CAN-SPAM compliant.