Arctic Cat Inc. has launched its PG&A online store at www.arcticcat.com for the U.S. market. Consumers now have the option of shopping online for a full range of Arctic Cat PG&A products. These orders can be delivered to a home or a nearby Arctic Cat dealer. Arctic Cat expects to expand the e-commerce site to accommodate Canadian shoppers by late summer.
“We are excited to offer consumers the speed and convenience of our new online store, which will provide access to Arctic Cat’s products and product information at any time,” said Mary Ellen Walker, vice president and general manager of Arctic Cat’s PG&A division. “Our dealers will also benefit by receiving online orders without making the investment in building their own Internet store.”
Arctic Cat selected Shopatron’s Coex Freedom technology to support the e-commerce site’s fulfillment. The online store also features PartStream, ARI’s new, consumer-friendly lookup and ordering system.