Home » Features » ID(ing) the buyer: Who is the scooter buyer? And how do they differ from the traditional motorcycle buyer?

ID(ing) the buyer: Who is the scooter buyer? And how do they differ from the traditional motorcycle buyer?

With gas prices escalating, there has never been a better time to ask the question: Who is the scooter buyer? And how do they differ from the traditional motorcycle buyer? Two studies provided to Powersports Business answer those key questions.

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