ARI and Channel Blade will now be marketed under the same ARI brand, 18 months after ARI acquired Channel Blade, ARI announced.
ARI provides e-commerce solutions for the powersports and outdoor power industries, while Channel Blade provides Web sites, lead management and marketing automation services in the marine and recreation vehicle industries. ARI acquired Channel Blade Technologies Inc. in April 2009, and both companies have been planning on integrating into one brand. ARI researched with both customers and employees before deciding to integrate.
“By aligning both names under one, we will be able to present a unified brand to all our customers and strengthen our product offerings and customer service across the powersports, outdoor power, marine, RV and other equipment markets we serve,” said Roy Olivier, president and CEO at ARI.
ARI also announced it has promoted Jon Lintvet to vice president of product.
In his newly created position, Lintvet’s leadership will be critical as ARI rolls out new product releases to its technology-enabled solutions, including PartSmart, WebsiteSmart, Excelerate Pro and FootSteps. PSB
Copyright 2010 Powersports Business