Brad Darling has been promoted to vice president/general manager of Arctic Cat’s snowmobile division.
In this role, Darling will lead Arctic Cat’s snowmobile business, building and executing a global strategy and identifying and developing new and differentiated products and services.
Darling brings years of related experience to this position as he spent 10 years in the lawn and garden industry before joining Arctic Cat in 2000 as a district sales manager. In October 2004, he was promoted to national sales manager in Canada. There he built Arctic Cat’s Canadian dealer network, raised it to a No. 2 position in snowmobiles and doubled the company’s ATV market share.
In May 2008, he was named North American sales director where he focused on strengthening the sales team and dealer network while growing Arctic Cat’s market share for snowmobiles and ATVs.