EICMA China will have a second showing in 2011, after its inaugural show this summer.
The next EICMA China show is slated for July 2-4, 2011, in Beijing, announced Italy’s EICMA officials and their Chinese partners Wednesday at the Milan, Italy, event. It comes off the heels of the first event held in Beijing June 11-13 of this year.
At the 2010 EICMA China, products from Chinese manufacturers and Yamaha, Suzuki and Peugot were shown with a collective show of Italian brands, including Ducati, MV Agusta, Malaguti, Magneti Marelli, Catene Regina, GI.VI, Ducati Energia, Caberg, Nolan, Luma, Oxygen, Motoinfinito, PPG. Trial and Free Styling performances also were imported from “Motolive”.
Milan’s EICMA opened to the public Thursday after two days of exhibitions opened only to operators and the press.