Do you use mobile technology as part of your business? Have you ever conducted a texting campaign? Do you have a mobile-friendly version of your Web site?
Powersports Business recently asked these questions and others to a national sampling of powersports dealers. We'll share the results exclusively at our upcoming Mobile Technology Webinar, which is free for industry members to attend. In addition, we'll hear from some experts who have have done all of the above with mobile technology, and found success doing it.
The Mobile Technology Webinar will be held Wednesday, Sept. 29, at 1 p.m. Central Time. Register Now.
• Chris Brull, Director of Marketing at Kawasaki Motors, will discuss his company's marketing efforts in the mobile space. Kawasaki was an early adopter of mobile marketing, hosting a promotion in April 2009 that successfully used text messaging to generate floor traffic for dealers.
• Kate Ribar, General Manager of Renegade Harley-Davidson in Alexandria, La., will share her experience starting a mobile text club and share the benefits she's seen from being able to communicate directly with highly engaged consumers.
• Erica Byrd, a lead mobile architect and software engineer for Dominion Powersports Solutions' CycleTrader.com and PowerSports Network brands, will dive into recent trends from CycleTrader.com's mobile website and iPhone app and will share the benefits of PowerSports Networks' mobile-enabled dealer websites.
• Mike Davin, Online Editor of Powersports Business, will share the results of our exclusive national dealer survey on how powersports dealers are using mobile technology today. This data will only be shared with Webinar attendees and will not appear in the magazine.
"The use of smartphones and other mobile technology is exploding. In fact, smartphone shipments are expected to exceed PC shipments within two years," says Davin. "Not having a mobile strategy is quickly becoming as unwise as not having an Internet strategy."