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Ducati reports North American sales increase

Ducati North America recorded a sales increase for July in the United States, Canada and Mexico, the company announced.

Ducati reported a 7.5 percent sales increase over last July in all three North American countries. In the United States alone, Ducati captured a 4.75 percent increase over July 2009.

Ducati said its success can be attributed to a number of factors, notably its new product lineup. Demand for the Multistrada 1200 continues to exceed supply — with several colors and packages sold out before arrival stateside. July also marked the arrival of the new Monster 796 (MSRP: $9,995).

This month will mark the arrival of the company’s recently announced new 848EVO superbike, which brings performance improvements without a price increase.

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