Shift Racing is joining the XDL Championship Series for the 2010 season as the “Official Riding Shoe of XDL,” according to a release from the company.
The partnership includes extensive product placement and brand integration at XDL events and on INSIDE XDL, which premieres on the VERSUS network on Oct. 12. At the core of the partnership is the new Shift Kicker shoe, which includes a variety of performance-oriented features, like non-slip soles and ankle protection. The Shift Kicker shoe also will be the shoe worn by XDL staff.
“The partnership with Shift makes sense in many ways,” XDL founder Randy Grube said in the release. “We've had a relationship since 2008, so we built on that and took the next step. The product is excellent and the brand is a perfect fit with XDL.”
The XDL Championship Series is a national stunt riding championship, now in its fifth season.