Royal Enfield USA has added two industry veterans to its executive roster, according to a release from the company.
Royal Enfield selected Ron Greene as its vice president of sales and dealer development. Greene’s focus at Royal Enfield will be developing the dealer network, and he will oversee development of an array of dealer-focused programs, including grassroots promotional support, dealer sales training and retail financing. Greene has worked in the industry for more than 45 years.
The second addition is Bill Stone, the newly appointed director of sales, marketing and dealer development. Stone has been in the industry for more than 30 years.
Royal Enfield, which is a division of Classic Motorworks, says the hirings reflect aggressive plans for growth in the United States in the coming year.